AT&T | Senior Art Director | June 2024 - Present

At AT&T, I direct the comprehensive, end-to-end delivery of diverse creative projects, focusing on crafting impactful visual solutions for complex episodic campaigns and high-stakes limited-time offers. This involves not only the conceptualization and creation of unique imagery and high-resolution mock-ups but also a significant emphasis on seamless, cross-functional collaboration. I partner closely with various internal teams, from marketing and product development to legal and implementation, ensuring that all visual assets are aligned with strategic objectives and successfully launched to drive engagement and meet campaign goals. Below are some examples of images I created for various projects on the site.

AT&T Connected Life | Lead Designer I owned the full design lifecycle of this enterprise-level landing page, transforming a multi-layered security partnership into a cohesive digital experience. By prioritizing visual hierarchy and accessible UI design, I created a layout that simplifies the selection of service plans and hardware packages. My work focused on high-fidelity asset creation, consistent brand integration across three major tech partners, and ensuring a mobile-first design that maintains visual integrity on any screen. This project has several spots across the AT&T website which lead back to the landing page

AT&T Internet Fiber Page Rebuild | Lead Designer Working as the lead designer in a focused cross-functional pod—alongside a Content Strategist and Copywriter—I led the visual optimization of the AT&T Internet Fiber landing page. Together, we audited the existing page architecture to eliminate visual noise and content redundancies, establishing a lean, user-centric narrative.

While strategy and copy focused on refining core messaging, I took full ownership of the end-to-end visual identity and interface design. I refreshed all page assets and created custom imagery that artfully integrated physical Fiber hardware components into contextual lifestyle visuals, establishing a cohesive brand story across the digital touchpoint.

My Role | Senior Art Director
My Creative Lead | Corinna Lietz